There is something interesting happening in the modern wellness aisle. Shilajit, once unfamiliar to many Canadian consumers, is now readily accessible online and in specialty
In 2026, wellness across Canada is evolving far beyond generic multivitamins and synthetic supplements. Discerning consumers are no longer seeking isolated “products”—they are building intentional
More supplements. More wellness trends. More promises. But are we asking the questions that really matter? We count our steps, track our sleep, measure our